Yebuna
Beverages, Packaged Coffee
Yebuna coffee’s soul lies in the birthplace of
coffee, Ethiopia. Its history, culture, and language weave the very
fabric of the brand. The name “Yebuna,” meaning “of
coffee” in Amharic, embodies far more than flavour and
quality—it captures the very essence of coffee: its joy, its craft,
its conversations, and its raw energy. The word “ye,”
echoing “yes” in so many languages, merges with “buna,”
evoking something inherently good, pure, innocent.
The
design of the logo reflects clarity and purpose. Parentheses shape a
capsule, symbolising the transformative journey of coffee. They carry
its essence to coffee lovers everywhere, turning “my coffee”
into “our coffee.” This shared indulgence becomes a moment
of reflection, an invitation for the senses—taste, aroma, and pure
pleasure—to come alive with every sip.
Colour
becomes a language of its own, rooted in the vibrant hues of Africa.
The shades of sunset, water, and mountains illustrate coffee’s
remarkable journey, from its ancestral home to your cup. Place and
feeling flow together, brought to life by the simple yet profound
moment when a drop of coffee first touches your lips.
Brand Architecture, Brand Definition, Brand Development, Brand Growth, Brand Guidelines, Brand Identity, Brand Key Messaging, Brand Story, Brand Strategy, Corporate Identity, Design Strategy, Naming & Nomeclature Systems, Packaging Design, Tagline & Brand Language, Tone of Voice, Typography, Visual Identity
Awards & Distinctions
| 2025 | Ermis Awards | Bronze | Branding & Design |
| 2025 | World Brand Design Awards | Bronze | Packaging: Product Creation |
| 2025 | IDA Design Awards | Silver | Packaging |
| 2025 | Packaging Awards | Gold | Drinks |
| 2025 | Packaging Awards | Silver | Food |
| 2025 | DNA Paris Design Awards | ||
| 2025 | Kyoto Global Design Awards | Package Design | |
| 2025 | Greek Label Awards | Non Alcoholic |