Avgoulakia Extra Fresh

In the age-old debate of chicken versus egg,
Avgoulakia line has responded with its variety and a unique character
for every story. Now, Extra Fresh Eggs join the lineup, with a new
character inspired by the speed with which these eggs are picked up,
packaged and delivered to the shelves, keeping their promise for
extra freshness.

Meet
Chrysi, the farm’s 100chm (chick-meters) gold medal sprinter and
the face of Extra Fresh Eggs. Her name, meaning “Golden” in
Greek, represents speed and quality. Illustrated in shades of blue,
Chrysi reflects her Greek heritage while standing out from the flock.
She wears a red headband with the slogan “JUST EAT IT,” a playful
nod to the Nike motto. Her blue hair is inspired by the bold look of
U.S. Olympic sprinter Sha’Carri Richardson, blending athletic
energy with a touch of humour. Chrysi shines. She is a star. Her
upright stance—reminiscent of a marble bust—paired with the
tagline “Extra fresh eggs from sprinter hens” conveys her story
of speed and glory.

The
design reimagines a commodity product, making Avgoulakia the first
egg brand in Greece to bring personality and humour to the breakfast
table.