Yogg

Yogg is a high-protein yoghurt dessert combining yoghurt and egg whites, low fat, and lactose-free. It’s designed for fitness enthusiasts and those seeking a healthy diet. The name “Yogg” blends ‘yog’ from yoghurt and ‘g’ from egg, highlighting its double nutritional value with a playful touch. The design emphasises simplicity and strength. The logo features a bold rounded font with a paper-cut effect, where the stacked letters visually represent the process of building a strong, resilient body.  The straight ‘yo’ and tilted ‘gg’ symbolise strength and energy, enhancing brand recognition. Packaging in vibrant dark blue stands out and conveys balance, while dynamic fruit illustrations in vibrant colours promise a fresh and tasty experience.