Awarded

Stamatakis Bakery

Retail Market, Bakery & Pastry Chain Stores

At Stamatakis Bakery in Crete, along with the smell of warm bread, freshly baked rusks and traditional oven baked goods, along with the aroma of the sweet round biscuits and doughs, arises the complete story of this family.

The care of the mother, Eugenia and her presence in every recipe, every treat, every kind word were kneaded together with the art of lithography. That became our design guide for this identity, which honours the person and the tradition. Black and white allow only the essential to be visible. Black and white are our glimpse of the past. Our memories. The echoes of history.

We went back in time and found the traditional stamps on the bread offerings. The religious reverence with which the Stamatakis family treats the bread created an imperishable logo, bearing the stamp of the creator. It is accompanied by Eugenia’s signature. Everything passes through her hands. It’s the hands of mother. Every creation has her blessing.

Eugenia wears bows instead of having ribbons wrapped around her boxes. These bows are scraps and leftovers which instead of being thrown away, are used in the creation.

Here, detail is important even on the product names. Eugenia speaks in Cretan local dialect. She says Agalidakia for the lighter, healthier suggestions. She says Glykokamomena for the sweets. Kouzoulismata for traditional products with a twist. And Halalizika for the classic favourites. She says other things too, she so likes chatting, and she always has something to treat you.

Brand Architecture, Brand Communication, Brand Definition, Brand Development, Brand Growth, Brand Guidelines, Brand Identity, Brand Key Messaging, Brand Story, Brand Strategy, Campaign Concepts, Corporate Identity, Design Strategy, Experiences & Environments, Illustration Language, Image Language, Naming & Nomeclature Systems, Retail, Tagline & Brand Language, Tone of Voice, Typography, Visual Identity

Awards & Distinctions

2024 MUSE Awards Gold Packaging Design Retail
2023 Kyoto Global Design Awards Certificate of achievement
2023 World Brand Design Awards Silver Illustration
2023 World Brand Design Awards Bronze Packaging
2023 A Design Awards Gold Packaging
2022 Marking Awards Best Structure & Material Design
2022 Red Dot Award
2022 Novum Awards Gold Packing Design
2022 EBGE Praise General Packaging
2022 EBGE Praise Packaging Illustration
2022 Indie Awards Gold Most Innovative Use of Design
2022 Indie Awards Gold Packaging
2022 Packaging Awards Gold Successful Branding
2022 Favourite Design Featured
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