Hai Metaphorm
This is a land that has been wounded and scarred.
Wounded and bled and never fully
healed. Their trauma became ours. Because we’ve also bled and never
healed. The faces of the Vietnamese people reflected ours. It felt
like a journey we’ve already taken before, even when nothing looked
the same. We photographed and
lost ourselves in every photo. Every image a story of blood and
healing. But we’re designers. And even trauma can be seen through
shape. This is our scrapbook, our mirror, a publication of the
whispers Vietnam wants to share. It’s what we heard. We put all
sounds on paper. Written in image and word. A publication of our
soul. Where a journey becomes memory and statement. A cry and
laughter. A story unravelled for all to see, yet one that feels
written in invisible ink. This is our Vietnam. Our Metaphorm.
Impressions and abstractions shaped through the lens of Antonia
Skaraki and an iPhone 15 Pro.
Campaign Concepts, Experiences & Environments, Image Language, Naming & Nomeclature Systems, Typography, Visual Identity
Awards & Distinctions
| 2025 | IDA Design Awards | Bronze | Print Book |
| 2025 | IDA Design Awards | Honorable Mention | Print Book |
| 2025 | Indie Awards | Bronze | Visual Communication |
| 2025 | Indie Awards | Silver | Digital & Interactive |
| 2025 | Indigo Design Award | Silver | |
| 2025 | Red Dot Awards | Best of the Best | |
| 2025 | Packaging Awards | Gold | Commercial | Business Printing |
| 2025 | Packaging Awards | Gold | Newspaper | Magazine Printing |
| 2025 | C2A | Honorable Mention | Editorial - Photography |
| 2025 | Kyoto Global Design Awards | Information Design |